Fraser uses a fact-based approach to coaching and team development. He employs a variety of formal personality assessments and in person discussions to develop his clients’ personal insights, which leads to new perspectives, more effective behaviors and better business results.
Fraser’s strong business background enables him to speak his clients’ technical and corporate language, which makes discussions about company challenges and dynamics more productive. His psychological training helps him work with clients to gain a clear picture of their current state of mind and career position in order to establish a path forward.
As Vice President of Strategy and Development at Kraft, Inc., Fraser headed several flagship consumer businesses and new product initiatives. He led and facilitated teams in strategic analysis, innovation and change management. Fraser was also the co-founder and owner of a specialty custom-furniture retailer, Sawbridge Studios, from which he gained a firsthand understanding of the challenges involved with starting and growing a business.
Fraser has degrees in business from the University of Michigan and counseling psychology from the Adler School of Psychology. He is associated with Loyola University’s Family Business Center, leading the Next Generation Leadership Institute and Family Business Stewardship Institute, and an executive coach at Northwestern University Kellogg School of Management. Fraser serves on the Master Faculty for Korn-Ferry/Hay Group research and assessments and is a member of Hogan Assessments coaching network.
“I believe in investing in people. In my career, I’ve seen many great ideas, strategies and plans succeed or fail based on the people and teams driving them. People can be company’s competitive advantage, and I want to help people realize their full potential.”